Microsoft’s forthcoming application storefront for Windows 8 applications will feature robust mobile app developer privacy requirements when it debuts in February 2012. Microsoft just unveiled its Windows Store Developer Agreement, with which app developers must comply with to make their apps available for purchase or download from the Windows Store. The Developer Agreement states:
An interesting question to consider is whether the leadership stance Microsoft has taken with regard to user privacy will elicit further action from two leading platform providers in mobile app distribution: Google and Apple. As the mobile app market continues to grow, the respective operators of the largest app marketplaces have continually pushed one another forward by deploying platform improvements and enhanced functionality. The technical innovation has been impressive. But a few recent discoveries have drawn attention to the staggering (and often times unnecessary) amount of information that an app can potentially access. With the app marketplace set to become even more competitive with the addition of the Windows Store, the assurance of user privacy could prove to be a key differentiator that inspires other major players to step up their games.
Read more about the Windows Stores developer agreement privacy requirements at Jim Brock’s (PrivacyChoice) blog.