About the Application Data Privacy Project
The Future of Privacy Forum (FPF) Application Developer Responsible Data Use Project (AppPrivacy) aims to provide application developers with the tools and resources necessary to implement responsible information collection and use practices.
The Internet has seen an incredible proliferation in the number of mobile and web applications, or “apps,” available to users. Apps are now integral to the way people experience social networks and the mobile Internet. Many of these apps are supported by advertisements, and some collect information from the user to help advertisers display ads that are tailored to the user’s interests. It is important that both users and developers understand how the data collected is used when the user interacts with the app, and what recommended practices developers should adopt to best protect the privacy and security of their consumers.