About the Application Data Privacy Project
ApplicationPrivacy.org is a project of the Future of Privacy Forum (FPF) intended to provide application developers with the tools and resources needed to implement trustworthy data practices. It hosts emerging standards and best practices, privacy guidelines required by platforms and app stores, relevant laws and regulatory guidance. The FPF is a Washington, DC based think tank that seeks to advance responsible data practices.
The Internet has recently seen an incredible proliferation in the number of mobile device and web applications, or “apps,” available to users. Apps have become an integral aspect of how people experience social networks and the mobile Internet. Many of these apps are supported by advertisements, and some collect information from the user to help advertisers display ads that are tailored to the user’s interests. It is important that both users and developers understand how the data collected is used when the user interacts with the app, and which recommended practices developers should adopt to best protect the privacy and security of their consumers.