In tandem with Apple officially discontinuing the UDID, Google’s  newest version of its AdMob SDK for iOS retires the UDID. The updated AdMob SDK should help developers who are in the process of transitioning their apps that make use of the identifier.

 

Google on Monday released the AdMob SDK v6.4.0 for iOS , which completed its move away from UDIDs that began last September with the release of the AdMob SDK v6.2 for iOS.

Apple had been warning for over a year that it would end support for UDIDs, and it finallyset a concrete deadline last month when it announced that it would begin rejecting apps and app updates that made use of the identifier starting May 1st.

Developers who put off the transition now have just weeks to revise their apps. The arrival of a revised AdMob SDK should help some, as UDIDs had been a popular feature to help advertisers track users.

AdMob began preparing for the move away from UDID’s last year with the release of version 6.2 of its SDK, but it didn’t finalize the switch until the latest version.

 

http://thenextweb.com/google/2013/04/09/google-drops-udid-support-from-admob-ios-sdk-ahead-of-apples-may-1-deprecation-deadline/

http://googleadsdeveloper.blogspot.com/2013/04/admob-sdk-for-ios-v640.html

http://googleadsdeveloper.blogspot.com/2013/04/admob-sdk-for-ios-v640.html